Russia's rural population: Subjective well-being and social-economic practices

Abstract

Based on the data of the representative sociological survey conducted by the Institute of Social Analysis and Forecasting in 2023, the author considers indicators of subjective well-being and life practices of Russia's rural population. The relevance of the suggested analysis is determined by the scale of territorial and settlement differentiation in living standards and by the current social-economic risks of decreasing well-being. The author focuses on various aspects of life satisfaction and on the ideas about their dynamics, consumer and credit-savings behavior and features of rural social interactions. The survey results show a generally favorable situation regarding the villagers' life satisfaction, but the problem zone is possibilities of getting qualified medical help. In the emotional perspective, two thirds of villagers see opportunities for self-realization, while a half regularly feel anxiety and depression, and every tenth suffers from them the most. The important feature of consumer behavior is that half of rural population is forced to shop at minimum prices. More than half of rural respondents use the Internet for consumer practices, and every fifth does it very actively. Some villagers ensure the acceptable quality of life with credits and savings, and there is a significant group of financial risk. The majority considers as the main source of support their “close social circle” since there are extremely low expectations from institutions - both state and public.